The Use of Digital Manipulation: Its Alteration of Perception and Effectiveness in Advertising
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This is a 5 page paper discussing the use of digital manipulation and its perception and effectiveness in advertising. Historically, images produced by photographers and appearing in public print or advertising were taken largely by the public as true unaltered images. This being said, society today is well aware that digital technology allows for images to be altered rather easily. Nevertheless, the public still believes that many of the images it views are still basically true in their depictions. This perception of the truth becomes distorted especially in the world of advertising when advertisers now have the opportunity to make their products look “better than the reality”. While it has been a given that many of the models pictured in magazines have undergone make-up sessions, what many people don’t realize is that many of the same photographs of the models have been digitally altered to make the models not only appear to be beautiful but they become, through digital enhancement, perfect. The image of perfection can be obtained digitally of course and it is this perception of perfection which advertisers are now able to easily sell to the public. Image perfection is not the only realm used by advertisers and news magazines to sell their products. Digital manipulation also allows advertisers to promote their products using advanced technological overlays which does not intend to deceive the public but can appeal to many different levels and ages in today’s society. Bibliography lists 3 sources.
Filename: TJimage1.rtf

The Use of Photography to Represent the Western View of Imperial China
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This 5 page paper considers the issue of the use of visual representations, particularly photographs, to gain insight into the European (Western) view of Imperial China in the 19th century. Specifically, this paper outlines the representation of identify in the photographs of this era, especially between 1840 and 1930, and the impact of the American and European view on the shaping of visual identity. Bibliography lists 4 sources.
Filename: MHchina_.wps

Walker Evans’ Life and 1930s Photography
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This is an 8 page paper discussing Walker Evans’ life and photography with the Farm Security Administration (FSA) from 1935 to 1938. Walker Evans (1903-1975) was an American photographer who is probably best known for the introduction of documentary style photography which depicted the people and places of the United States through his extensive collection of still photographs. His style was one in which he faced his subject matter straight on and used a small aperture with a large 8 by 10 negative to enable him to produce sharp detail in his work. One of his better known collections was derived from his contract with the Farm Security Administration (FSA) from 1935 to 1938 when he took photographs of the buildings and people in the southern States during the Depression. His photographs of the poor tenant farmers were commissioned by the FSA to illustrate their need for government relief. Rather than create sympathetic scenes however, Evans remained formal in his approach to his subject matter and simply let the facts which existed provide ample evidence of the dire conditions of the farmers. Other photographs taken during his contract with the FSA were considered collages of local merchant life which again provided documentary-like detail in their context. Paper includes detail about three photographs taken during the contract with the FSA. Bibliography lists 10 sources.
Filename: TJEvans1.rtf

What is Documentary Photography?
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This 8 page paper explores definitions of the form and compares and contrasts it with other types of photography. Several well-known photographers are noted and the introduction focuses on Alfred Steiglitz's contributions to the field. Bibliography lists 6 sources.
Filename: SA117pix.doc

What is Philosophy? Answers from Plato, Pieper, and Thoreau
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This 5 page report discusses what philosophy meant to three of the great thinkers of the Western world. Each offered his idea of what it means to “be” and how a human being can best explore the idea of “being” and what the meaning of that individual’s life truly is. Bibliography lists 3 sources.
Filename: BWppt.rtf

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